For most of the history of the web, there’s been a fairly simple relationship between Google, publishers and readers: publishers create content, Google helps people find it, and readers visit the publisher’s website. That visit has potential to generate revenue through advertising, subscriptions, sales, or some other form of conversion. AI search is beginning to change that relationship. Google can now use information from across the web to produce an answer directly in its

Fears abound about the impact AI will have on future (and present) employment prospects. Yet at exactly the moment it’s beginning to reshape some of the professions graduates traditionally entered, students appear to be moving towards some of the degrees most exposed to it. New research revealing UK university application data between 2020 and 2025 suggests that applications to AI-exposed degrees, including areas such as IT, statistics and engineering, actually increased afte

Fears about the impact AI will (and already is) having on creative industries pervade more and more discussions in the copywriting world. In response, some scramble to learn as many AI tools as they can with a stoic shrug and “if you can’t beat them, join them” attitude. Others cling on for dear life, closing their eyes and hoping it will go away. The bravest among us stick to their guns, certain of their worth in spite the changing reality. Whichever camp you’re in, AI isn’t